Scotland’s Themed Years (organised by Visit Scotland) have been running since 2009 as a way to celebrate a particular side to Scotland that deserves recognition.
2022 has been designated Scotland’s Year of Stories. This will be a year in which stories told, inspired by, created, or written in Scotland will be showcased and celebrated. A programme of activity will be designed and delivered in celebration of the Themed Year to support the nation’s tourism and events sectors. In short, organisations and cultural bodies are encouraged to use this theme to spotlight existing work or showcase new events or activity linked to theme of Scotland’s Stories.
Hold our jackets, right? I mean, every year is the year of stories for The Scottish Storytelling Forum but 2022 is going to be a wonderful opportunity to amplify storytelling in Scotland – wahoo!
If you’re a storyteller and you’re holding a new project or event in 2022 you may want to make use of this theme to amplify your work. Jump on their wave and surf, use their hashtags, use their sharing platforms, make use of any funding that available. Below you’ll find links to funding and promotional opportunities, the marketing toolkit with links to logos.
Funding: The YS2022 Community Stories Fund has been designed to support organisations and community groups to take part in and celebrate Scotland’s Year of Stories 2022, spotlighting the unique stories that matter to them with new, creative events, activities and programming. A total fund value of £300,000 is available for eligible events planned to take place across 2022. Organisers may apply for individual grants of between £500 – £5,000. A second funding round will open for applications from 24 January 2022 with a deadline for applications to be submitted by 5pm on 18 March 2022.
The Year of Stories 2022 Partner Events Programme is open to events taking place between 1 Jan and 31 Dec 2022.
Why sign up? It’s completely free – This free opportunity will align your event with the year and benefit from associated promotional activity.
Listing on VisitScotland.com – You’ll benefit from an event listing on VisitScotland.com, the global website which attracts over 22 million visitors per year. Even more opportunities – Partner events have the potential to be included in the wider Themed Years promotional activity, which ranges from social media tweets to media updates and content blogs.
Reach new audiences – Becoming part of the Themed Years collaboration can help your event, tour or campaign attract more attention.
Check your eligibility.
YS2022 Marketing Toolkit
How to get involved (Logos included)
Useful hashtags if sharing your work online